Yesim B2B Platform and Mobile App

Led GTM and product development for a B2B telecom SaaS product and supported Yesim’s consumer app.

Limited user stickiness and no structured business loyalty offering.

• 1Developed loyalty program with cross-spending credits across airline partners.
• 2Set up partner API integrations and B2B dashboard.
• 3Managed roadmap and analytics using Amplitude and Pipedrive.
• 4Led development of country-specific eSIM packages (including unlimited offers) based on usage analysis and market demand.

• Landed first enterprise B2B contract.
• Rolled out loyalty system that increased daily active users and reduced churn.
• Improved conversion and ARPU with tailored internet package design.

Click to open full size