LegitGrails Mobile iOS App

Owned and evolved the iOS experience across discovery, onboarding, order submission and post-purchase flows — as part of the wider LegitGrails product ecosystem.

Consumer authentication needed a fast, trustworthy mobile-first journey with high completion rates and clear post-purchase communication.

• 1Shaped end-to-end user journeys (onboarding → order submission → status tracking).
• 2Iterated UX to improve conversion and reduce support load.
• 3Aligned mobile roadmap with web/account experiences and back-office operations.
• 4Introduced clearer lifecycle comms (order state, next steps, expectations).

• Improved usability and flow clarity for consumer users.
• Supported growth by reducing friction in the submission funnel.