LegitGrails B2B Platform

Led the development and scaling of a dual B2B and B2C SaaS authentication service platform.

Fragmented user experience for fashion resale businesses and individual users seeking item authentication, poor retention and limited automation.

• 1Rebuilt the user journey and architecture to support subscriptions, credits, order tracking, and integrations with Shopify and e-commerce APIs.
• 2Implemented financial guarantee model to de-risk the experience.
• 3Designed and launched loyalty and referral programs in close collaboration with business development.
• 4Led the full rebranding of the platform (UI/UX overhaul and repositioning).
• 5Built analytics dashboards (Amplitude, Looker) for insight-led prioritization.
• 6Expanded to Japanese market with localized UX and payment features.
• 7Launched public API integration with full documentation and a dedicated landing page.
• 8Onboarded new clients and supported enterprise integrations (GoodWill, British Red Cross, FarFetch).

• Scaled from $5K to $120K MRR in under 2 years.
• Increased B2B retention and LTV via data-driven product iteration.
• Established LegitGrails as a top-tier player in authentication tech.

Click to open full size

• Part of a multi-year journey — see LegitGrails Mobile iOS App (2020–2025) for the consumer side.